A renewable energy startup creating products that better people's lives, especially those living in underserved communities without access to electricity. As VP Creative Director, I'm responsible for setting the Brand, Marketing, and Product & Innovation strategies, while overseeing all internal and external content produced by the Creative and Marketing teams. From devising the year's Marketing & Content Strategy, to working with C-Suite members ensuring alignment of organization goals, I'm responsible for integrating initiatives across every department and driving brand growth.

Analyzing the marketplace and target consumers, I translate the findings into actionable strategies that help the company achieve its business goals and better serve our customers. Identifying areas for improvement and seeking out strategic partnerships, this role sees me cultivating a respected brand in the outdoor market, building a loyal customer base, and increasing capacity for change via our NGO partners.

Leading the brand vision, and holding numerous patents and trademarks, I strive to create an authentic and innovative brand that creates meaningful change.

Brand Strategy · Digital Strategy · Strategic Partnerships · Content Strategy · Marketing Strategy · Product Innovation